As Chief Intrapreneur Octopus Digital, Asmar works at the intersection of business, technology & regulation while helping businesses across the manufacturing industry embrace digital transformation. Octopus is part of Avanceon Group of Companies, based in the Middle-East, Pakistan and the US. His international career spans over four continents in the Artificial Intelligence, breakout strategy and open-innovation space. He is also the Co-founder and Director General at Battle Tested Consultant, an EU consulting firm helping pan-European SMEs internationalise to high potential developing markets. Asmar holds an MBA from Imperial College London.