Salman Hafeez Malik is an accomplished business leader with 25 years of experience across the textile, FMCG, and industrial sectors. As Executive Director – Business Strategy at Nishat Group, one of Pakistan’s largest conglomerates, he drives strategic planning, business growth, operational scaling, and digital transformation.

A Fellow Chartered Accountant (ICAP Gold Medalist) and Fellow of ACCA (FCCA), Salman is renowned for his ability to translate strategic vision into actionable results, with a focus on commercial growth, operational efficiency, and governance excellence.

His leadership journey includes several impactful roles:

• CEO – US Apparel & Textiles, where he led rapid growth, expanded global market reach, and prioritized operational excellence and sustainability • Chief Strategy Officer – US Group, where he shaped corporate strategy, established governance frameworks, and facilitated smooth generational transitions in family businesses • VP Finance – Lotte Akhtar Beverages, overseeing the successful acquisition of Pepsi’s Lahore-based bottling operations • CFO – Crescent Group, where he led strategic finance, investments, and corporate performance initiatives

Salman began his career at Ernst & Young and remains an active member of the EY Alumni network.

His transition from finance to broader business leadership reflects a deep understanding of market dynamics, organizational development, and long-term value creation. Passionate about supporting family-owned businesses, Salman excels in building strong governance models and enabling seamless intergenerational transitions.